Home › Tools › Setup checklist

Private practice setup checklist

Fourteen steps, in the order that actually works. Every one tells you where to go, what it costs, and how long it takes. Tick them off as you finish — your progress saves in this browser.

0 of 14 done
Spent so far: $0
Before you start

Do these in order. Several steps are blocked by earlier ones — you can't get a Type 2 NPI without an EIN, and you can't credential without CAQH. Skipping ahead is the main reason this takes people six months instead of three weeks.

Total out of pocket to get legally set up: about $125. Everything else on this list is either free or a monthly service you choose. It is much cheaper than people expect.

Week 1 — Make it a business
1. Decide: sole proprietor or LLC? 30 minFree (unless you hire help) +

Sole proprietor = you, doing business as you. Nothing to file. Simplest, cheapest, and your personal assets aren't separated from the business.

LLC = a separate legal entity. Costs $125 in Florida, adds an annual filing, and creates separation between you and the business.

Most therapists end up with an LLC. Not because it's automatically right — because the separation matters once you're carrying client money and a lease.

Do this: one 30-minute paid conversation with a CPA who works with healthcare practices. Ask two questions: which structure, and how should I be taxed. That conversation is the cheapest money you'll spend all year.

Tip. Don't spend three weeks researching this. Ask a CPA once and move on.
2. Form the LLC on Sunbiz 20 min$125 exactlyNeeds: Your decision from step 1 +
sunbiz.org →

Florida's official business filing site. Ignore every service offering to do this for you for $300 — it's a form, and you can fill it in.

  1. Go to sunbiz.org → Start a Business → Florida LLC
  2. Fill in your business name. Search it first to be sure it's free.
  3. Principal address — see step 5 before you use your home.
  4. Registered agent — can be you, at a Florida street address. Not a PO box.
  5. Sign, pay $125 ($100 filing + $25 registered agent).

Processed in the order received — usually a few business days. You'll get a confirmation with your document number.

Tip. Save the PDF of your Articles of Organization somewhere you'll find it. The bank will ask, and so will every payer.
3. Get your EIN from the IRS 10 minFree — alwaysNeeds: Your LLC (if you formed one) +
irs.gov — apply for an EIN →

Your business's tax ID. It's what lets you open a bank account and bill insurance without handing out your Social Security number.

  1. Use the link above. Only ever use irs.gov.
  2. Available weekdays, roughly 7am–10pm Eastern. It times out after 15 minutes of inactivity, so do it in one sitting.
  3. Answer the questions, submit, and your EIN appears immediately.
  4. Download the confirmation letter (CP 575) on that screen. You cannot get it again easily.
Tip. Any site charging you for an EIN is reselling a free government form. It is free. It takes ten minutes.
4. Open a business bank account 45 minUsually free — watch minimumsNeeds: EIN + Articles of Organization +

Separate from personal. Not "I'll keep track." Separate.

Bring: your EIN letter, your Articles of Organization, and your driver's license.

Any bank works. Local credit unions are often easier for small business than national banks. Ask about monthly minimums and whether they charge for deposits.

Get a debit card on the account and use it for every business expense from that day forward.

Tip. This one step turns tax season from a weekend of forensic accounting into an hour with your CPA.
5. Decide your business address 20 min$0–$150/yr +

Read this before you file anything with your home address on it.

Your Sunbiz filing is public. Your NPI record is public. Payer directories are public. If you use your home address, it is permanently searchable — by anyone, including clients.

Options:

  • Registered agent service — roughly $50–150/year, gives you a Florida address for filings
  • Your office — if you already have one, easiest
  • Home — free, and permanent. Choose it deliberately, not by accident.
Tip. Therapists working with high-conflict, forensic or stalking-adjacent populations: do not use your home address.
Week 2 — Make it a practice
6. Get your Type 2 (organizational) NPI 20 minFreeNeeds: EIN +
nppes.cms.hhs.gov →

You already have a Type 1 NPI — that's you, the clinician. Your business needs its own Type 2.

This is the single most common thing people discover missing three weeks into a payer application.

  1. Log in to NPPES with your existing I&A account
  2. Choose Create Organization NPI (Type 2)
  3. Enter your business name exactly as it appears on your Articles of Organization — character for character
  4. Enter your EIN, taxonomy code, and address
  5. Submit. Usually issued same day.
Tip. Exactly matching your legal name across Sunbiz, IRS, NPPES and CAQH prevents more delays than any other single habit.
7. Buy your own malpractice insurance 30 minGet 3 quotes +

Your employer's policy does not follow you out the door.

Common carriers for mental health clinicians: HPSO, CPH & Associates, and the ACA-endorsed Trust. Get quotes from all three — premiums vary more than you'd expect.

Two questions to ask each one:

  • Is this claims-made or occurrence? (Occurrence covers anything that happened while you were insured. Claims-made only covers claims filed while the policy is active.)
  • Do I need tail coverage for the work I did at my last job?
Tip. If your old policy was claims-made and you don't buy tail coverage, work you already did becomes uninsured the day you leave.
8. Choose an EHR 2 hrs~$40–90/mo typical +

Common choices for solo practices: SimplePractice, TherapyNotes, and Sessions. Most offer free trials — use them.

Choose for billing, not for note templates. You'll write notes in anything. You'll fight with claims every single week.

What to test during the trial:

  • How does it submit claims, and what does it cost per claim?
  • What happens when a claim is denied — can you see why, and fix it?
  • Does it take client card payments, and what's the processing fee?
  • Will they sign a BAA? (If no, walk away.)
Tip. Ask each vendor to show you a denied claim being reworked. If they can't, that's your answer.
9. Do the HIPAA basics properly 3 hrsFree if you do it yourselfNeeds: Your EHR choice +
HHS HIPAA guidance →

Three things. Not thirty.

  1. Signed BAAs with every vendor that touches client data — EHR, email, video, scheduling, storage, billing service. Get them in writing and keep them in one folder.
  2. A written security risk analysis. Required. It's a document describing where client data lives and how it's protected. HHS publishes a free tool for this.
  3. Written policies — breach response, minimum necessary access, how you handle records requests.

Nobody enjoys this. It takes an afternoon, and it's the first thing asked for if a complaint ever arrives.

Tip. Free Gmail is not HIPAA compliant. Google Workspace with a signed BAA is. Same for Zoom — the free tier won't sign one.
Week 3+ — Make it paid
10. Complete and ATTEST your CAQH profile 2–3 hrsFreeNeeds: Type 2 NPI, EIN, address, malpractice +
proview.caqh.org →

The shared database nearly every payer pulls your credentials from. Get this right and applications move. Get it wrong and they sit.

  1. Register at CAQH ProView (or claim the profile a payer created for you)
  2. Fill in every section — education, licenses, work history with no unexplained gaps, malpractice, practice locations
  3. Upload your license, malpractice certificate, and CV
  4. Click ATTEST. An unattested profile is invisible to payers.

You must re-attest every 120 days. Put it in your calendar now, as a recurring event.

Tip. Work-history gaps are the number one cause of stalled applications. Account for every month, including school.
11. Apply to insurance panels 90–180 daysFree to applyNeeds: Everything above +

This is the long one, and it's why the whole checklist is ordered this way.

Florida-specific detail — which payers, the carve-out trap, Medicare, Medicaid — is in getting on insurance panels in Florida.

Start while you are still employed. Applications take three to six months from submission to an effective date. Waiting until after you resign means six months without insurance revenue.

Don't apply to everything. Pick payers by: what your local population actually carries, what each reimburses, and whether they're open to new providers in your area at all.

Expect to chase. Applications go quiet, get lost, and need following up every few weeks.

Tip. This is the step worth paying someone to do. It's slow, procedural, and every week of delay is a week you're not being paid.
12. Set up your Google Business Profile 30 minFreeNeeds: Business address decision +
google.com/business →

Free, takes half an hour, and consistently underused by therapists.

  1. Create the profile with your business name and category (Psychotherapist / Mental Health Service)
  2. Verify — usually by postcard, sometimes phone
  3. If you don't want your address shown, set it as a service-area business and hide it
  4. Add hours, phone, website, and a real description
Tip. This is what makes you appear in 'therapist near me' map results. It costs nothing.
13. List on Psychology Today 30 min~$29.95/moNeeds: License, photo, bio +
join.psychologytoday.com →

Around $29.95/month (verify current pricing at signup). For most new practices it pays for itself with a single client.

What actually matters on the profile:

  • A real photo of your face. Not a logo, not a landscape.
  • A first sentence that describes the client's problem, not your credentials
  • Specific specialties — being findable beats being broad
  • Your insurances listed accurately
Tip. Write the first line as if you're finishing the sentence 'You're here because…'
Don't forget
14. Calendar your Florida annual report — May 1 10 min/yr$138.75 — or $538.75Needs: Your LLC +
sunbiz.org — annual report →

Every Florida LLC files an annual report between January 1 and May 1. It costs $138.75.

Miss the May 1 deadline and it becomes $538.75. That's a $400 late penalty for forgetting a form.

Miss it entirely and the state administratively dissolves your LLC.

Do this now: put a recurring calendar reminder on March 1, every year, titled "File Florida annual report." Not May 1 — March 1, so you have room.

Tip. This is the single most expensive thing on this page to forget, and it's a ten-minute form.

Florida licensure updates, and what I build next

Where your address goes. You’ll be added to the Mentality Today newsletter and announcement list. Mentality Today is the billing and credentialing company I co-founded — these free tools come out of that work, and that’s who sends the email.

Not weekly, not a drip sequence. One-click unsubscribe in every email. Your address is stored in Mentality Today’s contact database and is never sold, rented, or shared.

The one worth paying for

If you outsource one thing here, make it step 11 — credentialing and paneling. It's slow, procedural, unforgiving of small errors, and every week of delay is a week you aren't paid. It also makes you exactly zero percent better as a clinician.

Mentality Today does credentialing, payer paneling, billing and claims for solo clinicians and group practices nationwide. It's the company I co-founded, so weigh that accordingly — but the advice holds whoever you use.

Talk to Mentality Today →

Want the reasoning behind all this?

This checklist is the what. The full guide to starting a private practice in Florida is the why — including the break-even calculator that tells you how many sessions a week you actually need.

Sources: Florida Division of Corporations — LLC fees · IRS — apply for an EIN · NPPES · CAQH ProView

For practice owners

Where to go next

Not you? Licensure & supervision · Practices · Training · Work with me